Market Research and Consumer Testing in Product Development

What this note covers

1. Why Market Research Matters in Food Product Development
2. Quantitative Market Research
3. Qualitative Market Research
4. Consumer Sensory Testing: Principles and Purpose
5. Hedonic Scales, Preference Tests, and Difference Tests
6. Integrating Research Findings into Development Decisions
7. Application to Small Food Businesses and Artisan Producers

7 sections · 14 key terms & formulas · 6 common mistakes