How audiences act, share and exert power in the contemporary landscape

What this note covers

1. What agency means in this study
2. How the relationship changed: from mass audience to participant
3. Theories and ideas you can argue with
4. What agency actually looks like in practice
5. The limits on agency
6. Weighing agency against influence
7. Building a case study you can actually use
8. How this is examined and what separates a top-band answer

8 sections · 12 key terms & formulas · 6 common mistakes