Arguments and evidence for the media's influence over audiences

What this note covers

1. What 'media influence' actually means in this study
2. The effects tradition: from the hypodermic needle to Bandura
3. Cumulative and indirect influence: cultivation, agenda-setting, framing
4. Influence in the platform era: architecture, recommendation and virality
5. Moral panic: the recurring shape of influence arguments
6. Weighing evidence: what counts, and what its limits are
7. Holding influence and agency together
8. How this topic is examined, and what separates a top-band answer

8 sections · 12 key terms & formulas · 6 common mistakes