Persuasive techniques, codes and conventions; selection, emphasis and omission to construct point of view

What this note covers

1. Persuasion and point of view
2. A toolkit of persuasive techniques
3. Persuasive codes and conventions
4. Selection: what goes in
5. Emphasis and omission: shaping what matters
6. Worked analysis: selection processes in an original constructed news story
7. Exam technique: persuasion and selection questions

7 sections · 11 key terms & formulas · 6 common mistakes