Changing distribution networks and the impact of media trends on media use

What this note covers

1. Distribution networks: from gatekept channels to platforms
2. Technological change and the development of trends
3. Media trends and how they change media use
4. Impact of distribution on production
5. Distribution, power and persuasion
6. Worked example: an original constructed work shaped by distribution
7. Exam technique: distribution and trends questions

7 sections · 11 key terms & formulas · 6 common mistakes