Persuasive representations, their values, and naturalised stereotypes

What this note covers

1. Representation in Unit 4: built to persuade
2. Identifying and describing values
3. Stereotypes: how they work
4. Naturalisation: making the constructed seem natural
5. The impact of naturalised stereotypes
6. Worked analysis: an original constructed advertisement
7. Exam technique: values and naturalised stereotypes

7 sections · 10 key terms & formulas · 6 common mistakes