How media influence audiences: applying theories, and reinforcing or challenging perceptions, values and attitudes

What this note covers

1. The influence question in Unit 4
2. Reinforcing versus challenging
3. Factors that moderate influence
4. Applying theories to a persuasive work
5. Influence in the contemporary media environment
6. Worked short answer: influence and theory
7. Exam technique: influence questions

7 sections · 10 key terms & formulas · 6 common mistakes