Methods for generating and testing ideas for a media production

What this note covers

1. Where idea development sits in the study
2. Generative methods: how ideas are actually produced
3. Narrowing: how to choose between competing ideas
4. Testing an idea before you commit to it
5. Feasibility, ethics and constraints as creative tools
6. Documenting development so it earns marks
7. Turning a developed idea into a working concept statement
8. How this topic is examined, and what separates a top-band answer

8 sections · 12 key terms & formulas · 6 common mistakes