How audiences engage with, consume and read a media narrative

What this note covers

1. Three verbs, three different things: engage, consume, read
2. How narratives engage: the mechanics of attention
3. How narratives are consumed: platform, release and ritual
4. How audiences read: meaning is made, not received
5. Audiences from different contexts read differently
6. Active audiences: participation, discourse and fan practice
7. Writing about audiences without generalising
8. How audience is examined and what separates a top-band answer

8 sections · 12 key terms & formulas · 6 common mistakes