Defining production intention and specifying the target audience

What this note covers

1. Why intention and audience come first
2. What a statement of intention must contain
3. Specifying an audience properly
4. How audience specification drives production decisions
5. Intention, audience and the rest of your pre-production
6. Common intention types and how to phrase them
7. How this topic is examined, and what separates a top-band answer

7 sections · 12 key terms & formulas · 6 common mistakes