Emotive techniques and emotive language: how texts make readers feel

What this note covers

1. Emotive versus persuasive: why the difference matters
2. Emotive language and connotation
3. Appeals to specific emotions
4. Emotive images and visual appeals
5. Structuring an emotive technique answer
6. Emotion in spoken texts and the limits of emotive appeals
7. Practice routine and self-check

7 sections · 10 key terms & formulas · 6 common mistakes