Visual and multimodal features: layout, images, colour, typography and calls to action

What this note covers

1. What counts as a multimodal text
2. Salience and the reading path
3. Images: subject, gaze, angle and framing
4. Colour, typography and graphic elements
5. How words and images work together
6. Calls to action, contact details and digital features
7. Writing about visual features in exam answers

7 sections · 11 key terms & formulas · 6 common mistakes