Persuasive techniques: identify, exemplify and explain the effect

What this note covers

1. The technique question and how it is marked
2. A core toolkit of persuasive techniques
3. Choosing techniques that are really in the text
4. Explaining effect: the part that earns the most
5. Model 4-mark answer on the ORIGINAL WriteRight advertisement
6. Techniques in spoken and audio-visual texts
7. Precise terminology without rote learning

7 sections · 11 key terms & formulas · 6 common mistakes