The Two Distinct Sets of the Diffusion of Innovations Model

What this note covers

1. Overview: Why the Distinction Matters
2. The Five Characteristics of Innovations
3. The Five Diffusion Process Variables (Stages of Adoption)
4. How the Two Sets Interact: Linking Characteristics to Stages
5. Constructing a Diffusion Action Strategy
6. Evaluating a Diffusion Action Strategy
7. Examiner Traps and Common Confusions

7 sections · 14 key terms & formulas · 6 common mistakes