The vocabulary of media language and how symbolic and technical codes differ

What this note covers

1. A sign connects a presented form with meaning
2. Symbols gain significance through context and repetition
3. Technical codes concern the organisation of the medium
4. Symbolic codes concern represented material and social meanings
5. Conventions establish expectations that a work can use or alter
6. Build a language analysis through interrelated signs and codes
7. Follow one object as its significance changes
8. Explain a convention through the expectation it creates

8 sections · 10 key terms & formulas · 6 common mistakes