QCE BusinessPractice Examination 8

This paper covers

• Unit 4 Topic 1 — Repositioning vs rebranding
• Marketing strategy and the premium health-focused pivot
• STEEPLE analysis applied to a Queensland food and beverage business
• Porter's Five Forces in a repositioning context
• SWOT analysis with trend and relationship identification
• Business life cycle — post-maturity, decline, and renewal
• CSR and ethical influences on brand strategy
• Stakeholder management (power-interest grid)
• Lewin's three-stage change model vs Kotter's 8-step model
• Business criteria — competitiveness, effectiveness, efficiency, stakeholder satisfaction
• Unit 3 growth and diversification context (maturity stage)
• Force field analysis applied to brand transformation

Students are permitted to bring into the examination the materials normally allowed for this subject. Answer all questions in the spaces provided.

This is an ATARMAxxing practice paper. It is not an official examination and is not affiliated with, endorsed by, or produced by the VCAA, NESA or the QCAA.