QCE BusinessPractice Examination 12

This paper covers

• Unit 4 Topic 1 — Repositioning: SWOT analysis, CSR, stakeholder satisfaction, marketing strategy
• Unit 3 — Business Diversification: SWOT, competitive dynamics, growth strategies
• Business life cycle: maturity and post-maturity stages, renewal and repositioning
• Ecotourism operator context: Cairns, international visitors, border reopening
• Business criteria: competitiveness, effectiveness, efficiency, stakeholder satisfaction
• Porter's Five Forces applied to ecotourism market
• Change management: Kotter's 8-step model, Lewin's three-stage model
• Force field analysis and power-interest grid
• STEEPLE/PEST macro-environmental analysis
• Marketing strategy: product, price, place, promotion for high-value international segment

Students are permitted to bring into the examination the materials normally allowed for this subject. Answer all questions in the spaces provided.

This is an ATARMAxxing practice paper. It is not an official examination and is not affiliated with, endorsed by, or produced by the VCAA, NESA or the QCAA.