Situational Analysis: SWOT and Product Life Cycle

What this note covers

1. What Is a Situational Analysis and Why Does It Matter?
2. SWOT Analysis: Mapping Internal Capability Against External Reality
3. Porter's Five Forces: Understanding Competitive Pressure
4. Product Life Cycle: Tailoring Strategy to the Stage of a Product
5. Integrating SWOT, Porter's Five Forces, and the PLC Into Marketing Objectives
6. From Situational Analysis to Strategic Marketing Decisions
7. Exam Technique: Applying Situational Analysis in Extended Response Questions

7 sections · 14 key terms & formulas · 6 common mistakes