ATARMAxxing · HSC Business Studies revision notes
Promotion: Integrated Marketing Communication
Marketing Strategies
What this note covers
- What is the Promotions Mix?
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
- Integrated Marketing Communication (IMC)
- Factors Influencing the Choice of Promotional Mix
7 sections · 14 key terms & formulas · 6 common mistakes
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