YOUR PARENTS ARE THE PRODUCT.

Lesson 7, and this one's for the family group chat. A huge slice of the study-resources industry has a secret: too often, the product isn't really sold to you. It's sold to your parents' guilt, and the purchase itself is the product.

The $80 book with the spine still stiff in November. The weekend exam intensive someone panicked into after a rough SAC. The premium everything. Ask one question about each of them: who felt better after the purchase, you or your parents?

Once you can spot the pattern, there's a five-minute test your parents can run on any study product. Including mine. Especially mine.