The role of the audience in making meaning, and comparing the impact of language features

What this note covers

1. The audience does half the work
2. Which audience? Target, implied, actual and secondary
3. What texts leave for the reader to do
4. Reflecting on your own response as evidence
5. Comparing the impact of language features across texts and genres
6. Evaluating impact: making a defensible judgement
7. Writing comparison that reads as comparison
8. How this is examined in the WACE paper

8 sections · 12 key terms & formulas · 6 common mistakes