Techniques and conventions of different genres and modes: written, visual and multimodal

What this note covers

1. What this Area of Study adds
2. The written mode: what print does distinctively
3. The visual mode: reading a still image
4. The multimodal mode: how modes work together
5. Comparing across modes without false equivalence
6. Analysing technique so that it counts as analysis
7. A practical routine for an unseen visual or multimodal text
8. How this is examined, and what separates a top answer

8 sections · 11 key terms & formulas · 6 common mistakes