Representing viewpoints and values: language features that generate empathy or controversy

What this note covers

1. Viewpoints and values: getting the terms right first
2. Empathy and controversy as engineered effects
3. Lexical choice: naming, labelling and connotation
4. The grammar of position: pronouns, modality, agency
5. Figurative language, rhetoric and rhetorical devices
6. Visual and multimodal features that do the same work
7. Turning features into an argument, and weighing the risk
8. How this is examined and what separates a top answer

8 sections · 12 key terms & formulas · 6 common mistakes