How written and spoken language positions an intended audience

What this note covers

1. What 'language' actually means in Section C
2. Tone: naming it precisely and tracking where it moves
3. Word-level choices: connotation, register and modality
4. Appeals and strategies as positioning devices, not labels
5. Attack, concession and rebuttal
6. Writing sentences that analyse rather than describe
7. How this is examined and what separates a top-band answer

7 sections · 12 key terms & formulas · 6 common mistakes