How context and the author's identity shape an audience's reaction

What this note covers

1. Why context and identity are examinable, not background colour
2. Mining the background information
3. Identifying the intended audience precisely
4. Author identity: authority, stake and self-presentation
5. Context: the issue, the moment and what the audience already believes
6. Writing identity and audience into the analysis
7. How this is examined and what separates a top-band answer

7 sections · 12 key terms & formulas · 6 common mistakes