Emphasis, balance, contrast, rhythm, scale and how they build aesthetic qualities

What this note covers

1. Art principles: the organising decisions behind an artwork
2. Emphasis, focal point and contrast
3. Balance, proportion and scale
4. Rhythm, repetition, pattern, movement, unity, variety and space
5. From principles to aesthetic qualities
6. Documenting principles and aesthetic qualities in your own art making
7. How this is examined and what separates a top-band answer

7 sections · 12 key terms & formulas · 6 common mistakes