First and second media age: ownership, agenda setting and gatekeeping

What this note covers

1. Media as a sociological institution, not just a technology
2. Concentration of ownership and its consequences
3. Agenda setting, gatekeeping and norm setting
4. Moral panic and the amplification of deviance
5. Theoretical perspectives applied to media
6. Media's interrelationship with family, education and work
7. Change over time: from broadcast monopoly to networked audience
8. How the media essay is examined and what separates a top response

8 sections · 12 key terms & formulas · 6 common mistakes