Context of production and reception: why genre evolves

What this note covers

1. Separate production, representation and reception
2. Make a contextual claim traceable to evidence
3. Explain how conventions persist, change and combine
4. Treat audiences as situated and diverse
5. Use comparison to test a contextual explanation
6. Write context into the argument with proportion and precision

6 sections · 10 key terms & formulas · 6 common mistakes