Tri-Component Model of Attitudes and How Attitudes Form

What this note covers

1. What Is an Attitude? Defining the Concept
2. The Tri-Component Model: An Overview
3. The Affective Component: Feelings That Colour Evaluation
4. The Cognitive Component: Beliefs and Knowledge
5. The Behavioural Component: Predispositions to Act
6. How Attitudes Form: The Four Major Processes
7. Implicit vs Explicit Attitudes: Integration and Assessment Implications

7 sections · 14 key terms & formulas · 6 common mistakes