Conformity, Obedience, and Social Influence Processes

What this note covers

1. Types of Social Influence: Compliance, Identification, and Internalisation
2. Asch's (1951) Conformity Study: Design, Findings, and Implications
3. Variables Affecting Conformity: Group Size, Unanimity, and Task Difficulty
4. Informational vs Normative Social Influence
5. Milgram's (1963) Obedience Study: Design, Findings, and Ethical Issues
6. Explanations for Obedience: Agentic State, Legitimacy of Authority, and Situational Variables
7. Comparing Conformity and Obedience: Distinctions and Real-World Applications

7 sections · 14 key terms & formulas · 6 common mistakes