Modes of Entry into Global and Asian Markets

What this note covers

1. Why Entry Mode Matters: Risk, Control, and Resource Commitment
2. Export: The Gateway to International Markets
3. International Agents and Distributors
4. Licensing and Franchising
5. Strategic Alliances and Joint Ventures
6. Overseas Subsidiaries: Manufacturing and Sales
7. Acquisition and Choosing the Right Entry Mode

7 sections · 14 key terms & formulas · 6 common mistakes