Ansoff's Growth Strategies for Diversification

What this note covers

1. The Ansoff Matrix: Framework and Purpose
2. Market Penetration: Growing with What You Have
3. Market Development: Taking Existing Products to New Customers
4. Product Development: Innovating for Existing Customers
5. Diversification: The High-Risk, High-Reward Quadrant
6. Selecting the Right Strategy: Risk, Resources, and the Business Life Cycle
7. Ansoff in a Global Context: Entry Modes and International Growth

7 sections · 14 key terms & formulas · 6 common mistakes