Testing a claim: valid design, sample selection and size, and emotive versus evidence-based advertising

What this note covers

1. Testing a claim: what the syllabus asks
2. Designing a valid claim test
3. Sample selection and sample size
4. Evaluating a claim against data: worked example
5. Emotive advertising versus evidence-based claims
6. Exam technique: claim questions

6 sections · 10 key terms & formulas · 6 common mistakes