Primary vs Secondary Research Methods

What this note covers

1. What Are Research Methods? Setting the Scene
2. Primary Research: Collecting Your Own Data
3. Secondary Research: Building on Existing Knowledge
4. Comparing Primary and Secondary Research: A Side-by-Side Analysis
5. Applying Both Methods: A Worked Example
6. Reliability, Validity, and the Research Type Connection
7. Ethical Considerations Specific to Each Research Type

7 sections · 14 key terms & formulas · 6 common mistakes