Pricing Strategies and Distribution Channels

What this note covers

1. The Role of Pricing and Place in the Marketing Mix
2. Cost-Based Pricing
3. Market-Based Pricing
4. Competition-Based Pricing
5. Distribution Channels: Direct vs Indirect
6. Evaluating Distribution Channel Options in Practice
7. Aligning Pricing and Distribution with Marketing Objectives

7 sections · 14 key terms & formulas · 6 common mistakes