Visual Communication Design: should I choose it?

Reframing design problems

Solving communication design problems

Design's influence and influences on design

Design, place and time

Cultural ownership and design

Designing interactive experiences

Unit 1: Reframing design problems, solving communication problems, design's influence

Unit 1 sets up the vocabulary the later units assume. You examine what counts as good design and how that judgement shifts with purpose, context and audience. Human-centred research methods belong to the Discover and Define phases: observing users, interviewing them, and establishing what people actually need rather than what a client assumes. Divergent thinking generates many possibilities while convergent thinking narrows them against criteria, and knowing which mode a task calls for is a recurring assessment point. You practise reframing an ill-defined problem — a vague request — into a workable brief with a stated communication need. Practical work covers a visual identity for a brand or business, where colour palette, typography and iconography must hold together across applications, and a three-dimensional object designed with sustainable and circular thinking. Throughout, you weigh the factors that push design decisions one way or another.

Unit 2: Design, place and time; cultural ownership; interactive experiences

Unit 2 puts design into cultural and spatial context. The first strand looks at how designed places carry the marks of their time, with architecture, interiors, exhibition and landscape design read as evidence of the era, technology and values that produced them. The second is culturally appropriate practice, including the Australian Indigenous Design Charter and the ethical and legal obligations that arise when Indigenous knowledge, imagery or designs are involved: consultation, permission, attribution and benefit. This is not decorative content, since ownership and intellectual property questions recur in Unit 3. The third strand is interactive experiences, where user-experience principles govern how a digital interface is structured — hierarchy, navigation, feedback, consistency — alongside inclusive design, accessibility and usability. You design an interface for a site or device, which forces the abstract principles into concrete screens.

Unit 3 AoS1: Professional design practice

This area of study is about how designers actually work. You study contemporary designers from different fields of design practice — messages, objects, environments and interactive experiences — and how each applies the design process in a real professional setting. Collaboration is central: designers work with clients, stakeholders and specialists such as printers, engineers, developers, photographers or fabricators, and you need concrete examples of who was engaged and what problem their expertise solved. Ethical and legal obligations cover ownership and intellectual property, use of others' work, cultural protocols and honest representation. Sustainable and circular design practices are studied as industry reality rather than aspiration, taking in material choice, manufacturing method, life span, reuse and disposal. The strongest preparation is a small stock of highly specific designer examples: project, field, collaborators, constraints and outcome.

Unit 3 AoS2: Design analysis

Design analysis is the language half of the course. You learn the design elements — point, line, shape, form, tone, texture, colour, type — and the design principles such as figure and ground, balance, contrast, hierarchy, scale, proportion, pattern and cropping, and use them to explain what a design is doing rather than merely to label it. Gestalt principles of visual perception sit alongside, explaining why viewers group and read visual information the way they do. You also analyse media, methods and materials: what a piece was made with and how, and whether those choices suit its purpose. Comparison across the four fields of design practice matters, since a poster, a chair, a building and an app are judged by different criteria. Everything is finally weighed against purpose, context, audience or user, and conceptions of good design.

Unit 3 AoS3: Design process — defining problems and developing ideas (Discover, Define, Develop)

This is the front end of the design process and the start of the folio work. Divergent thinking drives it, generating many possibilities rather than settling early. Research must be ethical and suited to the problem: interviews and surveys with real stakeholders, personas built from that data, competitor analysis, and secondary research from credible sources. From the research you define the target audience properly, in terms of needs, behaviours, contexts of use and accessibility requirements rather than an age bracket alone. You then identify constraints — budget, timeline, production method, materials, format, and legal or cultural requirements — and convert them into design criteria the eventual solution can be measured against. Idea generation follows through development drawings: quick, varied, exploratory visuals that test genuinely different directions rather than variations on a single idea.

Unit 4 AoS1: Design process — refining and resolving design concepts (Develop, Deliver)

The second half of the process takes rough ideas to a finished solution. Development is iterative: you revisit the research and the client's needs, test a direction, change it, and test again rather than moving in a straight line. Design elements and principles are now manipulated deliberately in response to the brief — adjusting hierarchy so the key message reads first, changing colour to shift mood, altering scale or proportion to suit the format. You work with manual and digital methods, media and materials, choosing them for what they achieve rather than for convenience. Resolution means committing: one concept taken to a finished state with every decision made. Convergent thinking is the evaluative tool, testing the resolved solution against the design criteria set earlier, and a pitch is devised to explain that solution to the client in the brief's own terms.

Unit 4 AoS2: Presenting design solutions

The final area of study covers how a resolved solution is presented to the person who commissioned it. Selecting materials, methods and media for presentation is a design decision in itself, since a mock-up, a printed board, a scale model, a screen prototype and a rendered visualisation each reveal a different aspect and suit different briefs. Presentation conventions are the formal expectations of a field: mock-ups and packaging nets for objects, plans, elevations and rendered perspectives for environments, screen flows and wireframes for interactive experiences, and in-context mock-ups for messages. Each communication need in a brief may call for its own presentation format, so a brief with two needs generally requires two distinct outputs. Throughout, the presentation must visibly address the design criteria specified in the brief, because that is what the client will judge it against.