Media theories for audience analysis: hypodermic needle, uses and gratifications, reception theory, two-step flow, cultivation and agenda setting

What this note covers

1. Why theories earn marks, and how the exam asks for them
2. Hypodermic needle (magic bullet) model
3. Uses and gratifications
4. Reception theory and the two-step flow
5. Cultivation theory and agenda setting
6. Choosing and evaluating a theory
7. Worked evaluation paragraph

7 sections · 10 key terms & formulas · 6 common mistakes