Cultural contexts, values and the interpretation of media art; media theories and audience response

What this note covers

1. Cultural context and values: definitions that do the work
2. Context of production and context of reception
3. How specific values shape interpretation
4. Changing interpretations over time
5. Applying theories to audience response to media art
6. Worked example: one media art work in three contexts
7. Exam technique: context, values and theories

7 sections · 9 key terms & formulas · 6 common mistakes