Design language: the five principles and the elements of design

What this note covers

1. Design language: principles and elements
2. The five principles explained
3. Visual elements: line, shape, texture, colour
4. Sound elements: direction, duration, tone, volume
5. Annotating design choices
6. Worked example: design language for a key moment
7. Avoiding terminology traps

7 sections · 11 key terms & formulas · 6 common mistakes