Innovation: role, benefits and factors affecting success

What this note covers

1. The role of innovation in a business
2. Benefit: financial gain
3. Benefit: global market presence and market share
4. Factor: timing
5. Factor: cost
6. Factors: marketing strategy and technology
7. Worked example: pulling the factors together
8. How this topic is examined

8 sections · 10 key terms & formulas · 6 common mistakes