Cultural considerations in global business practice

What this note covers

1. Why culture shapes global operations
2. Levels of education and business capability
3. Customs, holidays and celebrations
4. Religious beliefs and their business influence
5. Business etiquette and communication protocols
6. Worked example: a fictional retailer entering a new market
7. How this topic is examined and what separates a top response

7 sections · 9 key terms & formulas · 6 common mistakes