ATARMAxxing · TCE Business Studies revision notes
Market research, SWOT and marketing objectives
Research and objectives
What this note covers
- Start with the decision
- Check evidence quality
- Use SWOT to organise the analysis
- Set measurable objectives
- Turn a research question into a practical study
- Connect SWOT to an objective
6 sections · 8 key terms & formulas · 6 common mistakes
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