Interpreting and calculating with tourism data

What this note covers

1. Reading a data source: quote, compare, conclude
2. Percentages, percentage change and percentage points
3. Averages, spend per visitor and visitor nights
4. Occupancy rates and exchange rates
5. A simple multiplier calculation
6. Describing graphs: trends, peaks and seasonality
7. Writing up data answers without over-claiming

7 sections · 11 key terms & formulas · 6 common mistakes