Normative and informational social influence and individual characteristics

What this note covers

1. Conformity is yielding to group pressure
2. Normative influence arises from acceptance and rejection
3. Informational influence arises from uncertainty
4. Individual characteristics change susceptibility
5. Diagnose the motive in a complete scenario
6. Investigate conformity without overclaiming
7. Distinguishing motives with public and private responses
8. Conformity in a moderated online community

8 sections · 10 key terms & formulas · 6 common mistakes