Compliance, internalisation and identification

What this note covers

1. Types of conformity describe different depths of change
2. Compliance changes public behaviour without private agreement
3. Internalisation involves genuine private acceptance
4. Identification is tied to a valued group or role
5. Apply all three types to one changing case
6. Measure type without claiming direct access to belief
7. Inferring depth of change from evidence
8. Designing influence that respects autonomy

8 sections · 10 key terms & formulas · 6 common mistakes