Identifying purpose and a specific target audience with evidence

What this note covers

1. Why purpose and audience questions open Part B
2. The purposes of persuasive and multimodal texts
3. Naming a specific target audience
4. Where to find evidence of purpose and audience
5. Building the 2-mark answer: claim, evidence, link
6. Primary and secondary audiences
7. Purpose and audience across the whole of Part B

7 sections · 10 key terms & formulas · 6 common mistakes