Writing for a gallery audience so viewers can construct their own meaning

What this note covers

1. Write for a gallery audience
2. Separate inquiry from biography
3. Explain materials as decisions
4. Position the audience without scripting emotion
5. Use context and influence with attribution
6. Edit for clarity, voice and openness
7. Worked artist statement: write an entry point for an unfamiliar viewer
8. Worked curatorial edit: test how the same statement changes across sites

8 sections · 10 key terms & formulas · 6 common mistakes