Media Texts: Visual and Multimodal Meaning-Making

What this note covers

1. 1. What Is Multimodal Communication? Foundations for Analysing Media Texts
2. 2. Visual Language: Cinematography, Composition and Colour
3. 3. Sound Design: The Invisible Architect of Audience Positioning
4. 4. Editing: How Sequencing, Pace and Juxtaposition Construct Arguments
5. 5. Representations: How Media Texts Construct Social Reality
6. 6. Audience Positioning: How Texts Invite Us to Think and Feel
7. 7. Conversations About Issues: Linking Multimodal Analysis to Discursive Context

7 sections · 14 key terms & formulas · 6 common mistakes