SWOT and STEEPLE Analysis Applied to Diversification Decisions

What this note covers

1. Understanding Diversification in a Strategic Context
2. Conducting a SWOT Analysis for Diversification
3. Applying STEEPLE Analysis to the External Environment
4. Integrating SWOT and STEEPLE: From Analysis to Strategic Justification
5. Evaluating Diversification Against Business Criteria
6. Limitations of SWOT and STEEPLE and Strategies to Overcome Them
7. Structuring a Justified Recommendation Using Both Tools

7 sections · 14 key terms & formulas · 6 common mistakes