Free VCE Year 11 Media Flashcard Review
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What is a media representation?
A constructed version of a person, group, place, event or idea built in a media form through selection, omission and construction; it reflects its makers’ values and context and is not the thing itself.
Why does the realism of a media product need to be questioned?
A realistic appearance is constructed through media choices. It can make a representation seem natural, but neither realism nor construction alone proves accuracy or deception.
Name five media codes listed in the VCE Media study design.
Any five of: camera, acting, mise en scene, editing, lighting, sound, typography, colour, visual composition, text and graphics, paper stock.
What is the difference between a media code and a media convention?
A code is a technical or symbolic tool used to make meaning; a convention is an accepted way of constructing or organising a form, genre or narrative that audiences recognise.
What are the three kinds of conventions identified in the study design?
Conventions of media forms and products, genre conventions, and narrative conventions such as character, character arcs and three-act structure.
Define selection, omission and construction.
Selection: what is included. Omission: what is left out. Construction: how the selected material is arranged and combined through codes and conventions.
What does it mean to compare representations ‘within and across’ products and forms?
Within: compare elements inside one product, such as two characters. Across: compare different products in one form, or products in different forms, often from different periods, locations or contexts.
Which factors does the study design say influence representations?
Social, industrial, economic and technological factors at the time, location and context of creation, production, distribution and consumption.
Distinguish audience reception, engagement and response.
Reception: how, when and where a product is consumed. Engagement: emotional and cognitive effects. Response: how the product may influence audience actions or behaviour.
What are preferred, negotiated and oppositional readings?
In a simplified application of Hall: dominant-hegemonic reading accepts the preferred framework; negotiated reading accepts broad definitions with situated qualifications; oppositional reading understands but reframes it through a contrary perspective. These are not merely levels of liking.
How are audiences also producers of representations?
By posting, remixing, commenting, curating and sharing they select, omit and construct their own representations, including representations of their identity.
Give three institutional factors that shape which representations are distributed to audiences.
Examples: a broadcaster’s charter or commercial funding, platform recommendation systems and guidelines, advertisers’ target demographics, classification and regulation.
Name the five stages of the media production process.
Development, pre-production, production, post-production and distribution. They are iterative and interrelated, not a one-way line.
What happens in the development stage?
Ideas, intention, narrative and audience are explored; other products and their codes, conventions, genre and style are researched; equipment and technologies are tested through experiments.
What documentation belongs in pre-production?
Possible documents include an intention and audience statement, storyboard or thumbnails, script, schedule, equipment list, test results, consent/location arrangements and distribution plan. Choose documentation appropriate to the task and form; not every item is compulsory in every exercise.
Define media codes and give four examples.
Technical and symbolic tools used to construct meaning, for example camera, lighting, editing, sound, mise en scene, typography, colour, visual composition and paper stock.
What three kinds of media conventions does the study design name?
Conventions of media forms and products, genre conventions, and narrative conventions such as character arcs and three-act structure.
What is a media technology?
An analogue or digital tool used to develop a media product, such as a camera, a microphone, a digital audio workstation, page-layout software or a printer.
What does Unit 1 Outcome 2 require you to do?
Work through the production process to plan, make and then judge representations aimed at a named audience, in two or more media forms, carrying concepts from Area of Study 1 into your own exercises or productions.
Give one characteristic of representation in still image and one in audio.
A still image presents a fixed visual composition, with viewing time depending on presentation. Audio-only work communicates through voice, sound and silence. These possibilities affect representation; they do not guarantee one audience response.